Looking for a Convert alternative?
All Convert figures verified on convert.com/pricing on 10 June 2026 — check their site for current numbers.
Convert is a good tool. People rarely leave it because it's broken — they leave because of the bill, or because they'd rather define experiments in code than in a visual editor. If either of those is you, here's an honest look at whether ABTestly fits.
Why people go looking
Three reasons come up again and again:
The price. Convert's Growth plan is $399/mo paying monthly, or $299/mo billed annually — for 100,000 tested users a month. That's a real commitment for a small team or a single product, and there's no free plan to fall back to, just a 15-day trial.
The plan ceilings. Growth caps you at 5 active experiences per project and 30 goals. Once a testing program matures, those limits start steering your roadmap. Lifting them means Pro at $599/mo list price.
The workflow. Convert is built around its visual editor. That's a strength if marketers run your tests. If your experiments live in code review and version control, a WYSIWYG editor is a layer you work around rather than with.
What ABTestly does differently
ABTestly is A/B testing built for the edge: code-first, served from Cloudflare's network in 300+ cities, with the statistics shown in full.
- $179/mo for the same 100,000 monthly tracked users ($143/mo billed annually). Unlimited active experiments on every paid plan from Pro up.
- A snippet built to stay out of your way. ~10KB gzipped runtime, loader under 1.5KB, config served from the edge with no origin round-trip, and variants applied on first paint — no flicker.
- Experiments defined in JSON, not in a point-and-click editor. They diff, they review, they live in your repo if you want them to.
- Statistics you can audit. Every lift ships with a 95% confidence interval. A two-proportion z-test decides the verdict, nothing is called a winner below 95% confidence, and a built-in SRM check flags broken traffic splits. The full method is public in our docs.
- No overage charges, ever. Exceed your MTU limit and already-bucketed visitors keep their variants while new visitors stop being bucketed. You get an email, not an invoice.
- A permanent free plan — 1 experiment, 3,000 MTU — so you can test the product on a real page before paying anything.
The price gap, in one paragraph
At the same 100,000 tested users a month, ABTestly Pro is $179/mo against Convert Growth's $399/mo — about 55% less — or $143/mo against $299/mo billed annually, about 52% less. To compare fairly: Convert Growth is the closest match on price but caps active experiences at 5 per project; Convert Pro — the closest match on capability, with unlimited experiences — is $420/mo billed annually. The full pricing breakdown has both Convert tiers side by side with overage policies and the year-by-year math, and the feature-by-feature table covers everything that isn't a number.
Convert list prices exclude VAT. ABTestly prices are billed via Paddle as merchant of record; applicable tax is handled at checkout.
It might not be for you if…
Honesty matters more to us than the sale, so:
- You need a visual editor. ABTestly has no WYSIWYG editing. If non-technical marketers build your variants, Convert serves you better today.
- You rely on integrations beyond GA4. Convert connects to 90+ tools. We integrate natively with GA4 and that's currently it.
- You run multivariate or multi-page tests. Convert Pro supports both; ABTestly doesn't yet.
- You need sequential testing today. Convert Pro includes it. Ours is on the roadmap, not in the product.
- You want phone support, SSO, or an agency partner ecosystem. Convert has all three and a decade of operating history behind them.
If none of those are blockers, the price gap is hard to ignore — and verifying our side of it costs nothing on the free plan.
Switching is smaller than it looks
Most Convert setups move over in an afternoon: swap one snippet, re-create experiments and goals, and optionally run both tools side by side for a week to check the numbers agree before you cancel anything. The migration guide walks through every step, and we'll do the heavy lifting with you — email sales@abtestly.com.
Quick answers
Why do teams look for a Convert alternative?
Three reasons come up again and again: the price ($399/mo monthly or $299/mo annually for 100K tested users, with no free plan), the Growth plan's ceilings (5 active experiences per project and 30 goals), and the workflow — Convert is built around its visual editor, which teams that define experiments in code work around rather than with.
Is ABTestly cheaper than Convert?
At the same 100K monthly tested users, ABTestly Pro is $179/mo against Convert Growth's $399/mo — about 55% less month-to-month, or $143/mo vs $299/mo billed annually (about 52% less). Convert Growth is the closest match on price but caps active experiences at 5 per project; Convert Pro, the closest match on capability, is $420/mo billed annually. The full math, both tiers side by side, is on the pricing comparison.
Does ABTestly have a visual editor like Convert?
No. ABTestly is code-first — experiments are defined in JSON and variants are written as code. If non-technical marketers build your variants in a WYSIWYG editor, Convert serves you better today.
Can I try ABTestly without paying?
Yes — the free plan is permanent: 1 experiment and 3,000 monthly tracked users, no card. Paid plans carry a 30-day money-back guarantee. Convert offers a 15-day trial and no free plan. Current plans and limits are on the pricing page.
Convert pricing and plan details verified on convert.com/pricing on 10 June 2026; check their site for current figures. ABTestly is not affiliated with Convert Insights Inc.
Talk to us about migrating: book 20 minutes or sales@abtestly.com. — The ABTestly team