Convert pricing, explained and compared.
Convert figures verified on convert.com/pricing on 10 June 2026. Pricing changes, so check their site for current numbers.
If you are evaluating Convert, already paying for it, or weighing alternatives, here is their pricing model laid out plainly, followed by what the same testing volume costs on ABTestly. Convert's side is scrupulously accurate. All of it is checkable on their pricing page.
How Convert's pricing works
Convert prices on monthly tested users (MTU), unique visitors bucketed into at least one experiment. Every plan includes every feature within its tier. The slider scales price with volume from 100,000 MTU up to 5M plus.
| Growth | Pro | Enterprise | |
|---|---|---|---|
| Monthly billing | $399 / mo | $599 / mo | Price on request |
| Annual billing | $299 / mo ($3,588 / yr) | $420 / mo ($5,040 / yr), about 30% off the monthly rate | Annual only |
| Tested users | 100K / mo | 100K / mo | 1M plus / mo |
| Active experiences | 5 per project | Unlimited | Unlimited |
| Active projects | 5 | 30 | Unlimited |
| Goals per project | 30 | 100 | 200 |
| Stand out inclusions | Visual editor, SRM check, QA Wizard, email plus chat support | Plus multivariate, full stack and feature flags, raw data export, phone support, SSO | Plus BYOID, data segregation, account management |
| Overage (optional, can be turned off) | $399 per extra 100K | $699 per extra 250K | $699 per extra 250K |
| Free option | 15 day trial | 15 day trial | Not offered |
Things Convert does right, worth saying plainly: prices are public, features are not drip gated into modules, they honor legacy pricing, never force upgrades, and overage billing can be switched off. By incumbent A/B tool standards this is genuinely transparent pricing. Our quarrel is with the number, not the model.
How ABTestly's pricing works
Same model. MTU based, all features on every paid plan. Different ladder.
| Free | Starter | Pro | Business | Enterprise | |
|---|---|---|---|---|---|
| Monthly billing | $0 | $99 / mo | $249 / mo | $549 / mo | Custom |
| Annual billing (save 20%) | $0 | $79 / mo ($948 / yr) | $199 / mo ($2,388 / yr) | $439 / mo ($5,268 / yr) | Custom |
| Tracked users | 3K / mo | 25K / mo | 100K / mo | 500K / mo | Custom |
| Active experiments | 1 | 5 | Unlimited | Unlimited | Unlimited |
| Seats | 1 | 2 | 3 | 10 | Unlimited |
| Overage | Never. Bucketed visitors keep their variants, new visitors stop being bucketed, you get an email at 80% and 100% | ||||
Plus: a 30 day money back guarantee on your first paid month, no data deletion on downgrade (your sites, experiments, and historical results stay put when you change plan), a 30 day restore window after cancellation, and 50% off any tier for verified nonprofits and OSS maintainers.
Like for like: 100,000 tested users
Convert Growth is the closest match on price. Convert Pro is the closest match on capability. Growth caps active experiences at 5 per project, while ABTestly Pro includes unlimited experiments, so the clean price comparison below flatters Convert, not us.
| Convert Growth | ABTestly Pro | Difference | |
|---|---|---|---|
| Monthly billing | $399 / mo · $4,788 / yr | $249 / mo · $2,988 / yr | $1,800 / yr less (38% off) |
| Annual billing | $299 / mo · $3,588 / yr | $199 / mo · $2,388 / yr | $1,200 / yr less (33% off) |
If you need Convert Pro's unlimited experiences, the gap widens: ABTestly includes unlimited experiments at $249 / mo, against Convert Pro's $420 / mo billed annually ($5,040 / yr vs $2,388 / yr).
At higher volume: ABTestly Business gives you 500,000 MTU at $549 / mo, five times the tracked users Convert Growth covers for $399 / mo monthly.
Convert list prices exclude VAT. ABTestly prices are billed via Paddle as merchant of record. Applicable tax is handled at checkout.
What the comparison does not show: Convert's higher price buys real things. The visual editor, 90 plus integrations, multivariate testing, sequential stats on Pro, certifications, phone support. If you use those, Convert may be worth its price for you. The honest accounting is on the Convert vs ABTestly page. If you do not use them, you are paying for capabilities someone else needed.
The fine print, compared
| Convert | ABTestly | |
|---|---|---|
| Trying it | 15 day trial, no card | Permanent free plan, no card |
| Annual discount | Up to 25 to 30% by tier | 20% every paid tier |
| Refunds | Cancel anytime. No stated money back window | 30 day money back guarantee on your first paid month |
| Exceeding your limit | Optional paid overage, or off | Never billed |
| Data after canceling | Kept 3 months | 30 day restore window, then deleted (GDPR erasure request: immediate) |
| Taxes | Prices exclude VAT / GST | Billed via Paddle (merchant of record). Tax handled at checkout |
Worth a look?
Run the numbers against your last Convert invoice. If the features you actually use exist on both sides, the difference is around $1,200 to $1,800 a year at 100,000 MTU. Verifying it costs nothing: the free plan plus a one week side by side run tells you whether the numbers agree before you spend anything.
Quick answers
How much does Convert cost in 2026?
Convert Growth is $399 / mo paying monthly, or $299 / mo billed annually ($3,588 / yr), for 100,000 monthly tested users with 5 active experiences per project. Convert Pro is $599 / mo paying monthly, or $420 / mo billed annually ($5,040 / yr), with unlimited experiences. Enterprise is price on request and annual only. Prices exclude VAT. Figures verified on convert.com/pricing on 10 June 2026.
What does the same testing volume cost on ABTestly?
ABTestly Pro covers the same 100,000 monthly tracked users for $249 / mo, or $199 / mo billed annually ($2,388 / yr), with unlimited experiments. Billed annually that is $1,200 / yr less than Convert Growth (about 33% less).
Do Convert or ABTestly charge overage fees?
Convert offers optional overage billing ($399 per extra 100K tested users on Growth, $699 per extra 250K on Pro) which can be switched off. ABTestly never charges automatic overages. If you exceed your MTU limit, already bucketed visitors keep their variants, new visitors stop being bucketed, and you get an email instead of an invoice.
Is there a free plan?
Convert offers a 15 day trial with no card and no free plan. ABTestly has a permanent free plan (1 experiment and 3,000 monthly tracked users) plus a 30 day money back guarantee on your first paid month.
Convert pricing and plan details verified on convert.com/pricing on 10 June 2026. Check their site for current figures. ABTestly is not affiliated with Convert Insights, Inc.