Convert pricing, explained — and compared
All Convert figures verified on convert.com/pricing on 10 June 2026 — pricing changes, so check their site for current numbers.
If you're evaluating Convert, already paying for it, or weighing alternatives, here's their pricing model laid out plainly, followed by what the same testing volume costs on ABTestly. We've kept Convert's side scrupulously accurate — it's all checkable on their pricing page.
How Convert's pricing works
Convert prices on monthly tested users (MTU) — unique visitors bucketed into at least one experiment. Every plan includes every feature within its tier; the slider scales price with volume from 100K MTU up to 5M+.
| Growth | Pro | Enterprise | |
|---|---|---|---|
| Monthly billing | $399/mo | — (Convert describes Growth as the plan with monthly payments) | Price on request |
| Annual billing | $299/mo ($3,588/yr) | $420/mo ($5,040/yr); list price $599/mo | Annual only |
| Tested users | 100K/mo | 100K/mo | 1M+/mo |
| Active experiences | 5 per project | Unlimited | Unlimited |
| Active projects | 5 | 30 | Unlimited |
| Goals per project | 30 | 100 | 200 |
| Stand-out inclusions | Visual editor, SRM check, QA Wizard, email + chat support | + Multivariate, full-stack & feature flags, sequential testing, raw data export, phone support, SSO | + BYOID, data segregation, account management |
| Overage (optional, can be turned off) | $399 per extra 100K | $699 per extra 250K | $699 per extra 250K |
| Free option | 15-day trial | 15-day trial | — |
Things Convert does right, worth saying plainly: prices are public, features aren't drip-gated into modules, they honor legacy pricing, never force upgrades, and overage billing can be switched off. By incumbent A/B-tool standards this is genuinely transparent pricing — our quarrel is with the number, not the model.
How ABTestly's pricing works
Same model — MTU-based, all features on every paid plan — different ladder:
| Free | Starter | Pro | Business | Enterprise | |
|---|---|---|---|---|---|
| Monthly billing | $0 | $79/mo | $179/mo | $399/mo | From $899/mo |
| Annual billing (−20%) | $0 | $63/mo ($758/yr) | $143/mo ($1,718/yr) | $319/mo ($3,830/yr) | Custom |
| Tracked users | 3K/mo | 25K/mo | 100K/mo | 500K/mo | Custom |
| Active experiments | 1 | 5 | Unlimited | Unlimited | Unlimited |
| Seats | 1 | 2 | 3 | 10 | Unlimited |
| Overage | None — ever. Bucketed visitors keep their variants, new visitors stop being bucketed, you get an email | ||||
Plus: a 30-day money-back guarantee for first-time customers, no data deletion on downgrade or cancellation, and 50% off any tier for verified nonprofits and OSS maintainers.
Like for like: 100K tested users
Convert Growth is the closest match on price; Convert Pro is the closest match on capability. Growth caps active experiences at 5 per project, while ABTestly Pro includes unlimited experiments — so the clean price comparison below flatters Convert, not us.
| Convert Growth | ABTestly Pro | Difference | |
|---|---|---|---|
| Monthly billing | $399/mo · $4,788/yr | $179/mo · $2,148/yr | $2,640/yr less (−55%) |
| Annual billing | $299/mo · $3,588/yr | $143/mo · $1,718/yr | $1,870/yr less (−52%) |
If you need Convert Pro's unlimited experiences, the gap widens: ABTestly includes unlimited experiments at $179/mo, against Convert Pro's $420/mo billed annually ($5,040/yr vs $1,718/yr).
At higher volume: ABTestly Business gives you 500K MTU at $399/mo — the price Convert charges for 100K on Growth monthly billing.
Convert list prices exclude VAT. ABTestly prices are billed via Paddle as merchant of record; applicable tax is handled at checkout.
What the comparison doesn't show: Convert's higher price buys real things — the visual editor, 90+ integrations, multivariate testing, sequential stats, certifications, phone support. If you use those, Convert may be worth its price for you. The honest accounting is on the Convert vs ABTestly page. If you don't use them, you're paying for capabilities someone else needed.
The fine print, compared
| Convert | ABTestly | |
|---|---|---|
| Trying it | 15-day trial, no card | Permanent free plan, no card |
| Annual discount | Up to 25–30% by tier | 20% every paid tier |
| Refunds | Cancel anytime; no stated money-back window | 30-day money-back guarantee |
| Exceeding your limit | Optional paid overage, or off | Never billed |
| Data after canceling | Kept 3 months | Never deleted |
| Taxes | Prices exclude VAT/GST | Billed via Paddle (merchant of record); tax handled at checkout |
Worth a look?
Run the numbers against your last Convert invoice. If the features you actually use exist on both sides, the difference is around $2,000–2,600 a year at 100K MTU — and verifying it costs nothing: the free plan plus a one-week side-by-side run tells you whether the numbers agree before you spend anything. If you want to check how we'd score the results, our statistics methodology is public.
Quick answers
How much does Convert cost in 2026?
Convert Growth is $399/mo paying monthly, or $299/mo billed annually ($3,588/yr), for 100K monthly tested users with 5 active experiences per project. Convert Pro is $420/mo billed annually ($5,040/yr; list price $599/mo) with unlimited experiences. Enterprise is price-on-request and annual only. Prices exclude VAT. Figures verified on convert.com/pricing on 10 June 2026.
What does the same testing volume cost on ABTestly?
ABTestly Pro covers the same 100K monthly tracked users for $179/mo, or $143/mo billed annually ($1,718/yr), with unlimited experiments. Billed annually that is $1,870/yr less than Convert Growth (about 52% less).
Do Convert or ABTestly charge overage fees?
Convert offers optional overage billing — $399 per extra 100K tested users on Growth, $699 per extra 250K on Pro — which can be switched off. ABTestly never charges overages: if you exceed your MTU limit, already-bucketed visitors keep their variants, new visitors stop being bucketed, and you get an email instead of an invoice.
Is there a free plan?
Convert offers a 15-day trial with no card and no free plan. ABTestly has a permanent free plan — 1 experiment and 3,000 monthly tracked users — plus a 30-day money-back guarantee on paid plans.
Convert figures verified on convert.com/pricing on 10 June 2026 — pricing changes, so check their site for current numbers. ABTestly is not affiliated with Convert Insights Inc.
Questions about a quote or invoice comparison: sales@abtestly.com or book 20 minutes with us. — The ABTestly team