Simple pricing. Built to scale with you.
Start free. Upgrade when you outgrow it. No surprise charges, ever.
Free
$0 $0 /month
For trying it out
- 1 active experiment
- 5,000 monthly tracked users
- 1 domain
- GA4 dataLayer integration
- Edge-deployed snippet
- Community support
Starter
$29 $24 /month
Billed monthly $288 billed annually
- 5 active experiments
- 100,000 monthly tracked users
- 1 domain
- Everything in Free, plus:
- Email support (24-hour response)
- Standard targeting rules
- Custom variant code
Pro
$79 $65 /month
Billed monthly $780 billed annually
- Unlimited active experiments
- 500,000 monthly tracked users
- 3 domains
- Everything in Starter, plus:
- Priority email support (8-hour response)
- Advanced targeting rules
- 1-year data retention
- API access
Business
$199 $165 /month
Billed monthly $1,980 billed annually
- Unlimited active experiments
- 2,000,000 monthly tracked users
- 10 domains
- Everything in Pro, plus:
- Dedicated email support (4-hour response)
- Unlimited data retention
- Team seats (coming soon)
- Custom rate limits
Enterprise
Custom
For teams that need more
- Unlimited everything
- 5M+ monthly tracked users
- Unlimited domains
- Everything in Business, plus:
- SSO / SAML authentication
- Audit logs
- Custom SLAs
- Data Processing Agreement (DPA)
- Dedicated account manager
All plans include
Founding member pricing
The first 100 Pro customers lock in $39/month forever — a 50% discount on Pro pricing, for life. No price increases, no renegotiation.
0 of 100 spots claimed
Pricing questions.
What counts as a "monthly tracked user"?
A unique visitor exposed to an experiment in a calendar month. We count uniques per organization, not per experiment — so the same visitor seeing three experiments only counts as one tracked user.
Bots and automated traffic don't count. Visitors who don't match any experiment's targeting rules don't count either.
What happens if I exceed my plan's MTU limit?
We never auto-charge overages. Your experiments enter "degraded mode": existing variant assignments are preserved for users already in the test, but new visitors see the control variant only.
You'll get email warnings at 80% and 100% of your limit. Upgrade at any time to restore full functionality.
Can I change plans anytime?
Yes. Upgrades take effect immediately and are pro-rated. Downgrades take effect at the start of your next billing cycle.
Do you offer a free trial of paid plans?
Yes — our 30-day money-back guarantee acts as a free trial. If you're not happy with any paid plan within 30 days, request a full refund and we'll process it within 5-10 business days. No questions asked.
What payment methods do you accept?
All major credit and debit cards, plus PayPal, Apple Pay, Google Pay, and wire transfers (for annual Enterprise plans). Payments are processed by Paddle, our merchant of record.
Are taxes included?
Prices shown are exclusive of tax. Paddle, as our merchant of record, automatically calculates and applies the appropriate taxes (VAT, GST, US sales tax) based on your billing address.
Can I get a discount for a non-profit or open source project?
Yes — we offer 50% off Pro and Business plans for registered non-profits and qualifying open-source projects. Email sales@abtestly.com with details about your organization.
Start with free. Upgrade when you're ready.
15 minutes from signup to running your first test.
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