Looking for a VWO alternative?
VWO details checked on vwo.com/pricing in August 2026. VWO's public page does not list a 100,000 tracked user price; that figure comes from its in app checkout. Check their site for current information.
VWO is a good tool. People rarely leave it because it is broken. They leave because they want published pricing without booking a call, or because they only need focused A/B testing rather than a full CRO suite, or because they want experiments defined in code. If any of those is you, here is an honest look at whether ABTestly fits.
Why people go looking
Three reasons come up again and again.
Pricing is quote gated. VWO lists tier names, Growth, Pro, Enterprise, but its public page does not show a price for 100,000 tracked users; you reach that through the in app checkout or by requesting a quote. For a small team evaluating tools, that is a detour before the first comparison.
The suite is bigger than you need. VWO does session recordings, surveys, funnels, personalization, feature experimentation. If your team only runs A/B tests and heatmaps, ABTestly covers both (heatmaps are included with Signals), and most of VWO's wider surface is paid for and unused.
The workflow. VWO leans on a visual editor. If your experiments live in code review and version control, a WYSIWYG layer is a step you work around rather than with.
What ABTestly does differently
ABTestly is A/B testing built for the edge. Focused, code first, served from Cloudflare's network in 300 cities, with the statistics shown in full.
- Pricing published on one page. Free $0, Starter $99 / mo, Pro $249 / mo (or $199 / mo annual) for 100,000 MTU, Business $549 / mo, Enterprise custom pricing. No talk to sales for the first four tiers.
- Code first workflow. Experiments defined in JSON, authored in Monaco, and reviewed like any other code change.
- Edge delivery and lightweight snippet. Config served from 300 cities, ~27 KB gzipped runtime, loader under 1.5 KB.
- Three statistics engines. Frequentist on every plan; Sequential and Bayesian on Pro.
- No automatic overage charges. Notified at 80% and 100%. No surprise invoice.
- Permanent free plan with 1 experiment and 3,000 MTU, plus a 30 day money back guarantee on your first paid month.
For the full feature by feature breakdown, see VWO vs ABTestly.
Where VWO genuinely wins
Honesty matters more to us than the sale, so.
- You want a full CRO suite. Session recordings, surveys, and personalization all under one login. ABTestly offers heatmaps through Signals, but recordings, surveys, and personalization are not offered.
- You need feature experimentation and personalization. VWO offers both on higher tiers. ABTestly does neither.
- You need a visual editor for marketers. ABTestly is code first.
- You want an established vendor with a large agency ecosystem. VWO has been around, ABTestly is newer.
If none of those are blockers, published pricing and a permanent free tier are worth the try.
See it in an afternoon
Most VWO setups let you keep the tool running while you validate ABTestly in parallel on a single page for a week. Compare visitor counts, conversion rates, and the sample ratio check before you decide anything.
Quick answers
Why do teams look for a VWO alternative?
Quote gated pricing that takes a demo to see, a suite that includes session recordings, surveys, and personalization when the team only wants A/B testing and heatmaps, and a visual editor workflow that code first teams work around rather than with.
What is ABTestly's price for 100,000 tracked users?
Pro is $249 / mo, or $199 / mo billed annually, for 100,000 monthly tracked users with unlimited experiments. Full pricing on the pricing page. VWO does not list a 100,000 tracked user price on its public page, so ask VWO for a quote at that volume and compare it against ABTestly's published plan.
Does ABTestly have a visual editor like VWO?
No. ABTestly is code first. Experiments are defined in JSON and variants are written in Monaco. If non technical marketers build your variants in a WYSIWYG editor, VWO serves you better today.
Can I try ABTestly without a demo?
Yes. The free plan is permanent: 1 experiment and 3,000 monthly tracked users, no card. Paid plans carry a 30 day money back guarantee on your first paid month. Current plans and limits are on the pricing page.
VWO pricing and plan details checked on vwo.com/pricing in August 2026; the 100,000 tracked user Growth price is taken from VWO's in app checkout because it is not on the public page. Check their site for current figures. ABTestly is not affiliated with Wingify Software (VWO).